The LEAST talked about benefit of a Ceramic Coating

Let's talk about preservation of your vehicle.

Believe it or not, this is 100% not a ceramic coating pitch.

You see, one of the most destructive forces on vehicles is the sun and the UV rays that rain down on it.

On top of that chemicals(from road salt for instance), sap, iron particles (from brakes for instance), sap, tar, road film.

All of that stuff will slowly but steadily eat into your expensive clear coat on your paint given time.

Ever wonder why headlights fade?

Because UV rays have eaten through the factory clear coat on the headlights, causing them to fade and oxidate.

Ok Mark, so what is your point in all of this?

Some facts for you about this:

When you purchase a brand new vehicle, no matter how much it costs... there is NO protection at all on your paint unless you paid for it.

If you don't have protection put on, it is immediately going to get exposed to the elements I talked about above.

This is why SO many vehicles look SO bad after only 1-2 years of ownership, the belief that because it is new it needs NO protection.

It was waxed so that will last for 1+ year.

This is wrong also.

Most waxes last only a couple of weeks, at most a couple of months.

Even the higher end silica based sealants will only give 4-6 months protection under ideal conditions.

If you are putting a wax on your vehicle that only lasts a month, then letting it go the rest of the time, 11 out of the 12 months of the year your vehicles paint is completely unprotected.

Automatic car washes, while convenient, DESTROY waxes and most sealants very quickly.

Want to know how those car washes, even the coin operated ones with the wands that don't touch the paint get the car clean?

The soaps they use are VERY acidic, they will strip any wax away in a couple of washes easily. It's not their fault, they want you to get a clean car, but the chemicals within those washes are extremely aggressive.

I love selling ceramic coatings, I love providing protection for peoples vehicles and helping to keep them looking their best.

The reason we believe in them so much is not just because of the hydrophobic (water repellent) abilities, the ease of cleaning, the beautiful shine, but because they preserve and protect the vehicles appearance in the long term.

The strange thing is... this is the absolute least discussed benefit of ceramic coatings to the public.

Way too much emphasis is put on the water shedding abilities, not enough on the protection to the owner of the vehicle to keep their vehicle looking great over years of ownership.

If you don't want to purchase a coating, I get it! But I would recommend at the very least using a durable sealant 3-4 times a year, PLUS a spray wax or sealant after every wash or every other wash if you are using automatic car washes at all.

If anyone has any questions about car protection, we would be happy to answer them for you!

Call Us: (618) 983-9706

View us online: www.visualprodetailing.com

 Email us: mark@visualprodetailing.com

Services Provided: Ceramic Coatings, Paint Correction, Detailing, Window Tinting

Cities and Towns Our Customers are in: Southern Illinois, Marion Illinois, Carbondale IL, Carterville IL, Harrisburg, IL

We are located at 14465 State Highway 14, Benton IL 62812

View the article we were featured in The Southern Illinoisan:

https://thesouthern.com/.../article_9117dc89-d6d4-5763...